Wow, just checked out the new Liberal TV ads which will air this week.
What can I say except: Yuck!
Did Warren - "I am an Ass Kicking, Prince of Darkness"- Kinsella really give these bland, boring videos the OK?
If he did, he must be slipping.
These ads are what you would expect the candidate running for high school president to produce, not a guy looking to knock off the Prime Minister.
What's wrong with them?
Well strategically speaking they make no sense. These kind of positive, hokey ads only work if your guy is way out in front. If that's the case then you can afford to take the high road and make cutesy ads, with smiling candidates emitting vague platitudes in a bucolic setting.
These sort of ads also work if your candidate has slightly more charisma than a wet sponge -- which Ignatieff does not.
The fact is, according to the polls, Ignatieff faces a tough uphill fight. Canadians just aren't warming up to the guy.
Now that wouldn't matter if the Liberals could offer voters an exciting policy agenda. But let's face it, when it comes to policy the Liberals have nothing to offer Canadians that's any different from what the Tories are doing.
Basically both parties stand for bigger government and more spending.
Under such circumstances, the Liberals only have one choice when it comes to ads:go negative.
To be blunt, it's much easier for the Liberals to make voters dislike Harper than it is for them to make voters like Ignatieff.
This is not rocket science.
